So, You've Got a Lot of Facebook Friends. Now What?
Without some focused effort to truly engage them, that won't amount to much in way of donations.
John Jantsch, author of a book on social media called “The Referral Engine,” says, “Businesses should not use social media until they have email nailed.”
Frankly, I agree — this applies to nonprofits too.
Tracking your progress
Once you start this process, how do you track if you’re making progress before you get donations?
- Companies:
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