So, You've Got a Lot of Facebook Friends. Now What?
Without some focused effort to truly engage them, that won't amount to much in way of donations.
“Social media is the culmination of marketing, customer service and communications in real time in front of everyone,” says Eve Mayer Orsburn, author of “Social Media for the CEO.” “Any tool that affords you to do so much and reach so many people for free cannot be summed up with one simple measurement.”
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