So, You've Got a Lot of Facebook Friends. Now What?
Without some focused effort to truly engage them, that won't amount to much in way of donations.
What are metrics?
Metrics are how to see if you’re getting heard by enough people to move your business forward.
For your website, you can use Google Analytics to measure:
- Uniques: This is the number of unique visitors your website has.
- Visits: How many times people visit your site in a given period of time.
- Your most popular content: What do people read a lot?
- How people find you: What keywords lead people to your site?
For your social-media channels, it’s worthwhile to measure:
- How many followers you have;
- How many times your content gets spread by others; and
- The general tenor of comments about you, aka sentiment analysis or sentiment metrics.
Which metrics are important?
- Companies:
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