So, You've Got a Lot of Facebook Friends. Now What?
Without some focused effort to truly engage them, that won't amount to much in way of donations.
- Metrics that measure your engagement on social media channels;
- Metrics that measure engagement on your website; and
- Metrics that measure your bottom line after your social-media campaign.
Remember that data is not information. You need to translate your data into something you can act on.
The difference between the new marketing reality and the old is that if you just pushed and blasted your message out there, people would say it was adequate. Now you need to be thinking about how much you’re engaging in relationship building and chatting with your audience, which is much trickier to measure but leads to more loyal customers over time.
- Companies:
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