So, You've Got a Lot of Facebook Friends. Now What?

Metrics that don’t matter:

• Website hits;
• Website kilobytes;
• The number of Twitter followers you have if you don’t have any engagement history with them;
• The number of Facebook “likes” you have;
• Klout or Kred.

Metrics that do matter:

• On your website: visits, uniques, pages, comments, number of times things are copied;
• On Twitter and LinkedIn: mentions, retweets, conversations, number of influencers you have built relationships with and, of course, followers.

Mazarine Treyz is a fundraising speaker and the author of wildwomanfundraising.com, as well as author of “The Wild Woman’s Guide to Fundraising,” “The Wild Woman’s Guide to Social Media” and “Get the Job! Your Fundraising Career Empowerment Guide.” Reach her at info@wildwomanfundraising.com or on Twitter at @wildwomanfund