So, You've Got a Lot of Facebook Friends. Now What?
Without some focused effort to truly engage them, that won't amount to much in way of donations.
If you do have lots of followers or likes already, good for you! How do you take advantage of that? If you’re just starting out, you can use the following as advice for how to do it better than Mendelson.
Starting out on the right foot
First of all, you need to make your social-media updates interesting. That helps people want to click through to learn more. If you’re on Facebook, pictures often work. Pinterest pictures work too. Twitter pictures or movies work well, but even just an interesting text post will get a click.
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