So, You've Got a Lot of Facebook Friends. Now What?
Without some focused effort to truly engage them, that won't amount to much in way of donations.
Dr. Joseph Mercola at Mercola.com is a master of email marketing. I’d highly recommend signing up for his email list just to see how he makes compelling copy. You don’t have to agree with him about anything. Just read his subject lines and his headlines.
Another way to learn how to write a compelling sentence for your social-media updates is to read “Ca$hvertising” by Drew Eric Whitman, who has some good words that help get people to click through.
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