So, You've Got a Lot of Facebook Friends. Now What?
Without some focused effort to truly engage them, that won't amount to much in way of donations.
Even someone with 1 million followers can fail. What would have helped Mendelson succeed?
Here’s the big secret
He should have gotten people’s email addresses.
At least once a week, give people a reason to sign up to your email list. All social-media activity should lead to people giving you their emails and names with permission to continue the relationship.
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