So, You've Got a Lot of Facebook Friends. Now What?
Without some focused effort to truly engage them, that won't amount to much in way of donations.
Why? People may check Facebook once a week, Twitter or Pinterest once a month, but they check their email every day. Image 2 above, from ExactTarget, shows where people start their days.
Think about where you start your day. Even if people are not on Twitter or Facebook, they have email, and many people check their email as soon as they wake up. You can be there, in their inboxes, reminding them of all the value you bring.
- Companies:
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