Traditionally, recipients have always been able to respond directly to a direct mail fundraising appeal using the tear-off sheet at the bottom of the appeal letter. With today’s rise in technology and a shift in focus to omnichannel marketing, prospective donors often look for ways to donate online as well...
Allison Jensen
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Comment
Using personalization on direct mail pieces is a great tool for building stronger donor relationships, by showing how much the organization cares about the donor and values the connection that has been cultivated over the course of the relationship...