We focus a lot on Millennials, therefore, we often overlook Gen X. This is a costly mistake for commercial and nonprofit enterprises.
Alicia M. Lifrak, CFRE
In this swipe left/swipe right world, those in the dating scene have learned to make very quick decisions about whom they are interested, often with very little information at the outset. In an instant, they decide to swipe left (delete) or swipe right (connect), deciding if a person is worth getting to know based on a profile picture, a tagline and maybe a few key facts.
Due to continued strains on the supply chain regarding paper and supplies, the nonprofit industry is going to face an unprecedented series of challenges over the coming months.
When it comes to direct response, data is truly your most valuable asset. But far too often, nonprofit databases are filled with random (and often meaningless) fields while also failing to track and report on key data fields for the purpose of analysis and strategic planning.
With more than a third of your annual donations still likely to come, it’s time to buckle down and get intentional about every aspect of your fundraising goals — planned giving included. Here are a few areas of focus you should be considering through the remainder of 2021...
Effective direct response marketing includes a multichannel and targeted approach to reaching your audience.
