Amanda Wasson

Web site architecture and design can significantly improve your online fundraising success. In the session, “How You Can Dramatically Increase Your Fundraising Success by Improving Your Website’s Information Architecture and Design” at the Kintera 2008 User Conference in Washington, D.C., earlier this month, attendees were given tips to effectively evaluate and utilize Web site architecture and design to boost online fundraising. Here’s a quick summary: 1. Help people find and do what they want quickly. Effective information architecture and design is reflected by intuitive, easy-to-use navigation. A Web site with high usability navigation helps visitors, regardless of the type of information they are