Andreas Roell

In today’s evolving online industry, companies of all types and sizes are looking to take further advantage of the Internet to reach the widest audience possible. In recent years, nonprofit organizations have vastly developed their marketing efforts on the Internet. In 1999, less than 15 percent of nonprofits had Web sites, and now almost every nonprofit has basic online marketing capabilities. Funds raised online by nonprofits have grown from $250 million in 2000 to more than $5 billion in 2006, and, it’s estimated that 30 percent of all fundraising — online and offline — this year will happen online. The level of competition to