I believe that if we were to make this effort in an energetic, passionate and sincere manner, we would end up with a more content and productive staff, and donors whose commitment, affection and loyalty to our organizations would elevate our missions to greater heights...
Angel A. Aloma
Most people, businesses and charities that have achieved great success emphasize the why over the what and the how. Of course, the what and the how are a lot easier than the why, but if you properly understand and express your why, people who feel similarly will buy from you or donate to you willingly, regularly and for a very long time...
There is a popular advertisement on television that must be working well, as it has been on for some time now. The Volvo ad is striking and memorable. It uses verses from Walt Whitman’s beautiful “Song of the Open Road...
