Ashley Shockley

Do you need help developing long-term relationships with your mid-level donors? Do you want to launch some special mailings and tailored communications for these high-level donors but don’t know where to begin? Or is your current mid-level program in dire need of some fresh ideas?

Several organizations have made a big impact on the bottom line by attracting donors to the mid-level and by maintaining long-term, fruitful relationships with them, L.W. Robbins Associates President Lynn Edmonds said at Blackbaud’s 2008 Conference for Nonprofits held last month in South Carolina.

Bryan Terpstra, vice president of client services at Robbins, added that, “A big focus is on the creative approach used to attract the mid-level donors and how this differs from the approach used for other segments of the donor file.”