Beth Kanter

Is your organization considering setting up a profile on a social-networking site? Are you wondering what tasks are involved, how much time it will take, and how you might streamline your efforts? Maybe your organization has established a presence on MySpace and is now contemplating adding one to Facebook. Perhaps you’re wondering how you can juggle multiple profiles and still have time left to do other work. As more and more organizations jump on the social-networking bandwagon, people are seeking ways to make the time spent on these tools as efficient and fruitful as possible. I recently surveyed several nonprofit professionals and social-networking mavens