Betsy Clardy

Nonprofits cannot overlook the important role that special events play in cultivating donors and prospects in preparation for the “ask.” Special events create opportunities for you to tell your story, communicate your mission and vision, identify prospects and donors, and expand support. There are two kinds of special events that work well in the cultivation of donors and prospects: events such as fundraising galas and events centered around campaigns. Examples of special events centered around campaigns are kick-off events, events to announce a transformational gift to your organization, ground-breaking events to announce construction of a facility, dedication ceremonies for a new facility, and celebrations announcing