Do you recognize this donor? She’s been on your house file for three-and-a-half years now. You know exactly how old she is, where she lives and the channel she was recruited on. And, of course, you know how she gives and how much. But do you know why she gives?...
Every day, your organization has numerous interactions with people across all channels. The experience of that interaction determines at least 50 percent of your supporter’s decision whether to interact with you again. So what is your organization doing to monitor and act on those experiences and ensure supporters actually support?...
I know several fundraising directors who know for sure retention got worse after they introduced their loyalty programs. But they continue to run them. It would be funny if it wasn't tragic.
The opinions, thoughts and feelings of our prospects, supporters and donors exist whether we seek them or not; 100 percent of the risk lies in ignoring them.
