Cindy Wagman

Cindy Wagman

Cindy Wagman is the president and founder of The Good Partnership, a values-driven, social-justice informed consultancy that is working to unlock the potential of small nonprofits through fundraising. Cindy became a Certified Fundraising Executive in 2009 and received her MBA from the Rotman School at the University of Toronto in 2013. Cindy is the host of The Small Nonprofit podcast, Canada’s No. 1 podcast for charities and bestselling author of “Raise It! The Reluctant Fundraiser’s Guide to Raising Money Without Selling Your Soul.”
Fundraising Fears? How To Get Over Them

Of those who fundraise off of the side of their desk, the vast majority do not like fundraising. I repeat — they do not like fundraising. They know the need to fundraise, but I’ve heard many of them use the term “necessary evil” to describe fundraising. Yes, it’s the “F” word of the nonprofit sector.