Colin Bickley

Colin Bickley

Colin Bickley is a member of the business development team at Production Management Group. He has an extensive background in telefundraising.

Can Telefundraising Survive the Cellphone Age?

As anyone with experience in telefundraising for nonprofits will tell you, the donor conversations are typically 
engaging, inspiring and positive. Results are real-time and exciting. And the channel is dynamic, on the front-lines of fundraising. Even aside from the dollars and positive donor cultivation, telefundraising is also an immediate, laser-focused marketing research vehicle. But can it survive the age of the cellphone?...