Colleen Cook

Colleen Cook is the co-founder and chief business officer of HighTide, the world’s first fully-customizable CRM built specifically for nonprofits. With more than a decade of experience servicing nonprofits, Colleen is passionate about helping nonprofits navigate the priorities, pain points and strategies that make or break organizations. At HighTide, Colleen leads strategy in building a first-of-its-kind nonprofit CRM.

Colleen’s background is in nonprofit marketing, as well as data and donor management. Colleen has kickstarted numerous digital marketing campaigns for nonprofits across a variety of industries, helping organizations achieve their goals through strategic digital campaigns. She also has a keen understanding of the importance of data for nonprofits, and how the ability to relate and track data can help nonprofits make a larger impact with the same budget.