Corrine Servily

Many small nonprofits produce their mailings as inexpensively as possible. But reliance on stock elements that can be cost-efficiently produced and mailed can make their appeals look like everyone else’s. Fundraising direct mail should always present the nonprofit organization in a distinctive and compelling way that conveys the organization’s mission and reinforces its unique brand. These are some guidelines that can help nonprofit organizations achieve this goal: 1) Larger inserts. Getting the organization’s story out there is critical to establishing the organization’s brand and creating a vivid image of the organization in the donor prospect’s mind. Two-, four- and six-page inserts are effective vehicles