Postal angst? Here are four mailing trends to watch.
Crystal Uppercue
Felt-covered amphibians and marketing managers agree: It’s not easy being green. But that doesn’t stop Kermit or your friendly neighborhood production company from trying. “Green” is more than today’s favorite buzzword. Marketing managers should put an ear to the ground for the environmentally sound practices of the companies with which they do business. In doing so, they can save money, exhibit stewardship, reduce their carbon footprints and even improve ROI. Find where the green savings grow For many years, paper has been easy to recycle, so all direct-marketing production companies make it part of their plant processes. But direct-marketing managers need to go beyond
For many organizations, the use of recycled paper stocks for printed fundraising materials has long been a key component to demonstrating environmental responsibility. However, the limitations of recycled stocks traditionally have made them a challenge to use. Inconsistent sheet quality can reduce printability, while limited stock choices and higher costs often have relegated their use to special projects such as donor-acquisition campaigns. But that’s all changed over the past few years. Today, recycled stocks are of much higher quality than they were even five years ago, allowing organizations to use them for all of
