David Haase

For most businesses and organizations, a Web site started out as an online billboard or brochure. As technology has changed — and it has done so at breakneck speed the last several years — Web sites have become online locations where audiences expect to get real services and take actions important to them. “Modernizing” your Web presence — particularly if it involves multiple sites, complex e-commerce applications or extensive libraries of content — can be a long, costly (and sometimes painful) experience. Our questionnaire can help you make an informed decision. The key is to keep sight of your organization’s goals and your audience’s