Donna Arriaga

Donna Arriaga

Donna Arriaga is director of nonprofit digital strategy for PMX Agency. She brings more than eight years of experience developing and launching integrated, omnichannel digital strategies involving social media, website, email, mobile and SEO/SEM. She also has developed and launched digital marketing strategies for national nonprofits, SMBs and local organizations.

Donna specializes in strategy, marketing technology and analytics. Previously, she worked as senior inbound marketing strategist for Denamico, where she helped businesses establish a vibrant web presence to generate leads, strengthen brand loyalty and drive revenue growth.
Cause Marketing 101: Before You Hit 'Go'

Nonprofits have been strategically partnering with businesses for some time to build cause-marketing programs. The benefits are plentiful for both the corporation and the nonprofit, but it isn't necessarily the right fit for every nonprofit. Before you begin a cause-marketing partnership, ask yourself these critical questions...