Erin Crotty

Erin Crotty

Erin Crotty serves as the vice president of customer success at boodleAI, a company that specializes in enriched analytics for sales, marketing and fundraising teams. Over her 25-year career in fundraising, Erin has served in almost every advancement role — from annual giving to major gifts to advancement services and consulting — and helped organizations raise more than $100 million. Erin lives in Northern Virginia with her blended family of five.
Follow These 4 Steps to Determine Target Ask Amounts

There are a lot of lessons to be learned about relationship building, strategy and the analytics critical to a successful program. One of those lessons is target ask amounts because if you don’t ask for a specific amount, you aren’t letting donors know what you need.