Eve Smith

Here are seven strategies to elevate your current mid-level donor experience and generate more revenue.

There’s no turning back from the behavior changes and disruption brought about by the pandemic. Savvy companies are leveraging this digital transformation to build audience-centric strategies and grow their organizations as they re-emerge from the pandemic-driven recession...

It’s been an unusual, unpredictable year, to say the least.

Nonprofits that had an emergency response marketing plan in place have been able to navigate these uncharted waters.

It’s no surprise that Facebook has cemented its role in nonprofit marketers’ plans for raising awareness and building loyal brand ambassadors. As part of an integrated, multichannel strategy, social media is more than a publishing platform—it facilitates a meaningful, two-way conversation...

For many organizations, the end of the nonprofit fiscal year can be a challenging time, with escalated pressure to achieve budget goals. Often, nonprofit leaders will look to their direct-response fundraising programs to fill budget shortfalls in the few remaining weeks of the year...

Many nonprofit charities are starting to see changes in the donor composition of their fundraising programs. This is due in large part to the huge generational shifts occurring in the U.S. population today. As next-generation donors become the dominant givers, their needs and behaviors also have a greater impact on the giving process...

Monthly giving is seeing double-digit increases in year-over-year growth, and for good reason. Nonprofits depend on a continuously scalable base of donors and revenue to fund their important missions and services. Among the many options in an organization’s fundraising portfolio, monthly giving offers a more reliable, steady income stream that is resilient to economic ups and downs...