Gail Goodman

It’s vital for organizations with members to communicate regularly with their constituents. However, with high printing costs and time restraints, keeping in regular contact with members can be pricey. With limited budgets and resources, organizations often must get creative in the ways they reach out to supporters. An ideal way to reach your database is through e-mail marketing. E-mail marketing helps nonprofits and associations connect with members while spending a small amount of time and an even smaller amount of money. E-mail marketing costs fractions of a penny per e-mail and is an immediate form of communication, allowing recipients to respond directly from