Gary C. Smith

Gary C. Smith

Gary C. Smith is the president of NAEIR, National Association for the Exchange of Industrial Resources, the largest gifts-in-kind organization in the U.S. Since its founding in 1977, the Galesburg, Illinois-based NAEIR has received donations of excess inventory from more than 8,000 U.S. corporations and redistributed more than $3 billion in products to nonprofits and schools.

Donor Retention: 9 Steps to Converting One-Time Donors

Donor retention can be tough. Getting a donation is one thing, but keeping those donors coming back is something else entirely. Here’s what you can do to turn those one-time donors into long-term benefactors.