James Barnard

James Barnard

As associate managing vice president of annual giving and digital marketing, James Barnard is an integral part of the team at the global fundraising consultancy at BWF. James uses his 15-plus years of experience to help organizations build community and maximize their fundraising potential by optimizing their digital strategy and philanthropic marketing. He has been active with CASE for years, serving as a conference speaker and CASE District III board member.

January 22, 2025 3 Ways to Tailor Donor Communications With Predictive Artificial Intelligence

Interested in using predictive analytics to tailor your donor communications for higher response rates? Here are three strategies.