Jason B. Zwang

Jason B. Zwang

Jason B. Zwang, CFRE, is an accomplished coach and leader in fundraising, recognized for a proven track record successfully qualifying, cultivating, soliciting, and stewarding principal gifts from a range of fundraising industries and donor backgrounds including medical research, higher education, international non-governmental, and charities, and establishing enduring frameworks for growth. His deep understanding of donor psychology, best practices, and philanthropic frameworks, such as Socratic Fundraising, allows him to foster lasting relationships and guide donors towards sustained philanthropy. Skilled in navigating complex donor agreements and managing international gifts, Zwang has a comprehensive grasp of the donor lifecycle, from immediate cash donations to major and principal gifts, as well as planned giving.

He is proficient in developing operational structures, instilling a culture of philanthropy among non-fundraising stakeholders and subject matter experts, and collaborates closely with organizational leaders across various functions to proactively ensure the successful execution of programs. 

Zwang has been a top performing frontline major gifts fundraiser for nearly two decades at national brands including Habitat for Humanity International, Emory University, Hartford Healthcare, and University of Connecticut, and has consulted with scores of organizations around the globe on major gifts fundraising and the transition between transaction to transformation. He has personally raised many tens of millions for high-impact organizations. Zwang is a principal architect of a major gifts coaching platform that equips, trains, and supports executives and lay leaders with fundraising responsibility, designed to enhance donor interactions, transitioning from mere transactions to meaningful engagement. This platform fosters a robust pipeline for organizational growth. His leadership extends to managing both immediate and interdisciplinary teams, with a strong commitment to mentorship and leadership development. This fosters a culture of learning and empowerment, propelling collective progress and advancing organizational goals.

How to Build Partnerships Using a Donor Narrative

While asking often may help fundraisers hit their metric goals, it doesn’t align with how major donors think, feel, or give. And that’s where a deeper, more thoughtful strategy comes into play.