Jeanne Zepp

Jeanne Zepp

Jeanne C. Zepp is a freelance writer with an interest in direct marketing techniques, especially as they apply to the nonprofit world. She works at DPR Group, directing its public relations function.

January 25, 2016 Pioneering Peer-to-Peer Fundraising

As nonprofit fundraisers, we use many of the same channels as corporate brands and political candidates to reach our intended audiences, including direct mail, telemarketing, social media, emails, and offline and online advertising. Yet, there is one, relatively new fundraising approach that is experiencing great success: peer-to-peer (P2P) platforms....

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