August 24, 2009, The New York Times — Ever wonder what to do with that lingering $11.86 left on a gift card for Lowe’s or Bloomingdale’s? What about donating it to charity?
Jenna Wortham
Twitter has been co-opted by celebrities and companies like Starbucks and Bank of America. Now, the San Francisco-based service, which allows people to post updates, or “tweets,” up to 140 characters in length, is being adopted to organize an global fund-raising event called Twestival.
