As nonprofits escalate their focus on the Internet for fundraising and base-building, there is, increasingly, a recognition that the online channel can be a constituent-friendly, cost-effective means of building relationships and raising money from individuals. New online fundraising programs, however, bring new challenges: * How to acquire new constituents? * How to cultivate this virtual constituent community? * How to produce fundraising revenue (quickly)? * How to reduce the payback period for the program investment? For nonprofits with growing online fundraising programs, there is a similar set of challenges: * How to continue to grow the base? * How to keep program
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