Jessica Ketz is currently the digital marketing manager at FORM, where she is responsible for leading digital marketing strategy, as well as developing and executing campaigns for nonprofit clients.
Prior to joining FORM, Jessica served as digital communications manager at the Cleveland Museum of Art, where she strategized multichannel marketing initiatives to expand attendance, boost engagement and bolster the nonprofit’s national and international reputation. Her innovative work has been recognized by the American Advertising Federation.
Social media can be a powerful part of a comprehensive fundraising strategy when you understand how it fits into the mix.
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