OK, OK, I’ll admit it … my mother was right — but, please, don’t tell her!! Turns out that some of the lessons she taught me can apply to the ethical collection and use of personally identifiable data, and other privacy issues. Here’s how: Lesson ONE Don’t talk to a person about something affecting them if they did not personally tell you. Always make sure that you collect information from constituents in an opt-in manner and give donors ample opportunities to help you collect this data. A good example of this is using check-off boxes on event-registration forms,