John Corcoran

John Corcoran

John Corcoran is president of D’Alessandro Inc., a fundraising and management consulting firm headquartered in New Jersey. Reach him at john@dalessandroinc.com

Fundraising Is Sales; Ask These Questions

Have you ever heard that quote in the title? If not, you might want to brush up on your sales skills. It could be the difference between getting a donation or not. Let’s set the record straight, I’m not diminishing fundraising as just “sales.” I’m elevating sales as a process and technique to help us be more successful in our fundraising...