John McNeel

John McNeel

Building brands with purpose has been John McNeel’s passion for more than 25 years. While leading integrated communications agencies and global accounts in both the U.S. and overseas, John developed award-winning campaigns that leveraged higher values and purpose to help deliver growth and market success for some of the world’s greatest brands.

As cofounder of in/PACT in 2015, John combined his passion for purpose-driven brands with the vision to deliver highly personalized, highly localized charitable giving experiences through a unique technology platform. Spearheading the developing of in/PACT’s proprietary GoodCoin platform for financial service institutions, as well as a robust loyalty platform that is unique in the industry, John helped in/PACT secure agreements with major Fortune 500s, including the world’s leading provider of software solutions for the financial service industry and one of the nation’s leading retailers. Reach John on LinkedIn or Twitter. 
How Purpose-Driven Tech Is Blending Business and Charity

Pairing profit with purpose in the age of greater transparency is vital to ensuring companies drive meaningful change in the world in which we all live. And charitable giving is becoming an essential component of consumer brand engagement with purpose-driven technology leading the way...