Like it or not, the majority of our major-gifts prospects simply are not impressed with our technical knowledge. Instead, they want a birthday card, a phone call or a heartfelt thank-you.
Karen Climer
Like it or not, the majority of our major-gifts prospects simply are not impressed with our technical knowledge. Instead, they want a birthday card, a phone call or a heartfelt thank-you. Below are 45 ways to nurture your higher-value donors.
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