Kira Bushman

Kira Bushman

Kira Bushman is the social media and content specialist at Arreva.
An Open Letter to Nonprofits—Sincerely, a Millennial

As a Millennial who works in the nonprofit software sector, I’m often surprised by how hesitant nonprofit executives are when it comes to marketing to my generation. It seems that the Baby Boomers and Matures who run nonprofits are aware that they need to market to Millennials, but unsure of how to proceed and unconfident that their work will pay off...