Kyla Shawyer

Nonprofits are no longer guaranteed a free lunch. We have to work harder than ever to raise the funds we need, which leaves us vulnerable to accusations of hard selling. The potential impact of this on trust and confidence is worrying. After all, this isn’t just about money. However, despite the criticism that has been directed at our sector lately, little seems to have changed. We need big, transformational change in the sector, and that requires fearless and innovative leaders...

We believe that successful nonprofits need a truly diversified fundraising program. Two reasons: (1) Just as we all need a diversified investment strategy for our retirement, nonprofits shouldn't put all their eggs into one fundraising basket, and (2) a strong, diversified fundraising program is one in which various channels will actually strengthen each other. The results are larger than the sum of the parts.