As an associate director in the strategy group at ForwardPMX, Kyle Cotter is responsible for enhancing client acquisition through in-depth analysis of their business operations and marketing programs, including: marketing consulting, customer/donor and competitor research, media planning and new strategy testing. Kyle works across a range of client verticals, including with several multinational nonprofits, helping these organizations to better understand how their messaging and marketing strategies are resonating with their modern donor base through audience analysis, research and testing into new media strategies.
To win in an increasingly competitive landscape, nonprofits must deepen their understanding of who donors are.
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