Though the Internet revolution occurred at the end of the 20th century, many nonprofit organizations have yet to take advantage of cause-related marketing, fundraising and communicating online. While some fundraising professionals are simply afraid of new technology, most believe that entering cyberspace is cost prohibitive. However, in today’s increasingly competitive fundraising arena, it is more expensive NOT to utilize the modern tools available and -- even more importantly -- not to use them wisely. Not convinced? Go to the Internet and use a search engine (e.g., http://www.google.com) to find the words “online fundraising.” One will find approximately 1.73 million matches -- matches that
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