Multichannel marketing is all about choice. It is important for the simple reason that you must be where your donors are to engage with them. Smaller nonprofit organizations often rely too heavily on one channel for their fundraising efforts — in most cases, email. It is not hard to guess why. Email is quick, easy and cheap. But it also comes with some big drawbacks...
Leslie Vaillancourt
Multichannel marketing is important for the simple reason that you must be where your donors are to engage with them.
