Maria Clark

Maria Clark

Maria Clark is GoodUnited‘s executive vice president of partnerships, and chief evangelist. Clark is a career nonprofit executive with 30-plus years of industry experience. She is a champion of innovation in the sector and has fearlessly led technology adoption and change management efforts throughout her career. Previously, Maria spent 33 years at the American Cancer Society, a top 20 U.S. nonprofit.

December 7, 2022 Digital Fundraising Innovations and Trends to Watch in 2023

While there are always risks involved in new fundraising innovations, many times these risks are well worth taking — and, in some cases, you can’t afford not to take them. As 2023 beckons, it’s time to explore the major innovations I expect to see in digital fundraising in the year ahead.

August 9, 2022 Top Tips for Bringing Gamification to Social Fundraising

Gamification is proving to be a powerful tool that can help nonprofits meet their fundraising and awareness goals.

June 30, 2022 A Social Fundraising Evolution: Content Creators Influence Giving Behaviors

There are new ways to engage supporters using Facebook and Instagram messenger, where supporters never leave the platform.

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