Fundraising challenges are part of the package for nonprofit marketers: Attrition, converting small donors into major gift donors, growing the donor base and not to mention factors beyond our control that affect giving trends...
Mark Frisina
Your organization’s current fundraising programs may be getting results. They’re working—or so it seems. But what if your results could be getting better… and better and better? The highest performing nonprofits continually test their appeals programs to optimize programs...