[Editor’s Note: This article first appeared in Aug. 22 issue of “All About eMail,” the new, free, weekly e-letter from the Target Marketing Group. To subscribe, click here.] HTML e-mail designers face a number of challenges when it comes to renderability across multiple e-mail programs. But there are a number of tips you can follow to avoid rendering issues in the major e-mail programs. In Part 2 of this two-part series, we explain how designing for the preview pane and testing e-mail messages can avoid rendering issues in e-mail programs. (To view Part 1, in which Matt and Brent discuss how
Matt Elliott
[Editor’s Note: This article first appeared in the debut issue of “All About E-Mail,” the new, free, weekly e-letter from the Target Marketing Group. To subscribe, click here. Look for Part 2 of this two-part series in the Sept. 10 edition of Giving 2.0, when the authors will explain the importance of designing for preview panes and testing your e-mail messages before they are deployed.] HTML e-mail designers face a number of challenges when it comes to renderability across multiple e-mail programs. The lack of standards creates an environment where each ISP has its own rules. This means the same HTML code is assembled
