New donors are the lifeblood of nonprofit organizations. However, the challenge of finding, engaging and retaining them has only increased. Given all of this, we need to be thinking carefully about how we acquire donors and what we do to get them excited about our missions in order to retain them. This holds true for both traditional older donors and the younger ones who all organizations have been tasked with finding, but it’s particularly true with younger donors.
Maura Szendey
New donors are the lifeblood of nonprofit organizations. However, the challenge of finding, engaging and retaining them has only increased.
