Maureen Carlson

Maureen Carlson

As the chief programs and marketing officer at Children’s Miracle Network Hospitals, Maureen Carlson leads a team focused on delivering programs to raise significant funds for children’s hospitals and highlighting the social impact children’s hospitals have on local communities.

With two decades of corporate social responsibility, nonprofit executive management and agency leadership experience, Maureen is a veteran in the corporate partnership, corporate social responsibility and maximized fundraising spaces.

For more than a decade, Maureen has been a sought-after consultant helping nonprofits increase their fundraising and companies maximize their social good. For the bulk of her career, Maureen was president of Good Scout, a social good agency. In that capacity, Maureen created best practices in securing and maximizing corporate/cause partnerships that have ignited more than $150 million in incremental fundraising and billions of positive branding impressions for her nonprofit and corporate clients. Her experience working on some of the most prolific and innovative cause/corporate partnerships in the marketplace gives her invaluable experiences into the nuances of propelling social impact success.

Maureen also worked as the senior vice president of strategic partnerships at Children’s Miracle Network Hospitals. In that capacity, she oversaw more than $300 million in fundraising. She has held roles in corporate social responsibility leadership in the automotive industry and as the acting senior vice president of marketing and communications at City of Hope Cancer Center.

Maureen is a nationally recognized speaker on the topic of corporate/cause partnerships and corporate social responsibility, successful selling and more. Her work has been seen in Forbes, Fast Company, The Nonprofit Times, Harvard Business Review, Huffington Post and in the book, “Nonprofit Selling 101.”

3 Modern Ways To Improve Your DRTV Campaign

Direct response TV campaigns are a tried-and-true fundraising avenue, particularly for nonprofits, but have evolved since their inception in the '60s. Here are three lessons Children’s Miracle Network Hospitals learned from its DRTV pilot using tried-and-true tactics with a modern twist.