Meghan King

Meghan King serves as a director in the customer strategy group at Merkle. With more than 35 years of experience, Meghan’s expertise in direct mail, email and telemarketing is punctuated by an ability to translate ideas into actionable plans using data analytics, constituent insights and market-driven insights. 

Having held leadership roles in agency, corporate and nonprofit environments, Meghan has experience with integrated marketing plan development, learning agendas, test and learn plans, direct response fundraising, membership appeals and acquisition, audience segmentation and selection, content marketing, program management, and campaign analytics.